You have taken the leap. You have decided that you want to talk about your passion, on a regular basis. So what next? Well you need to market, because your podcast serves no purpose if no one listens to it. So here’s some ideas about marketing a podcast.
Marketing A Podcast – Spend Money
There’s no definite rule here, it is down to personal preference. But sometimes you need to spend money to make money. Or with a podcast, spend money to get some recognition and good listener numbers. It all depends on your goals for your podcast, and how patient you are.
Social Media Is Crucial
Social media is key for marketing your podcast. There is little point making podcasts if no one listens to them, however good they may be. so you need to get the word out there. Social media can be your friend. Before you even start recording, get set up on social media.
Marketing A Podcast – Quantity & Quality
You need both, basically. There are two things that can stop a promising podcast in its tracks. Firstly, an erratic release schedule. I subscribe to plenty of podcasts likes this. They put out quality content, but you’ve no idea when their next release will be. So often, you forget about them, and stop checking. Whereas with a podcast you like that has a set release time, you will check in every week to take in the new content. Be predictable with releases as well as producing good quality content. And audio quality is a part of that. Invest in a mic and some headphones. And have some back up shows so that you are not under pressure to produce content.
Be Reactive
This depends on what topics you cover in your podcast, but it may be relevant. Reacting to breaking news and current affairs can help grow your podcast, as people want to listen to opinions and coverage of said events.
Plan Ahead
Most of us who make podcasts are not doing it as a full-time job. So we have other priorities in life, and few of us know what is around the corner. But you can get round potential issues by being reactive. You can prepare yourself for life getting in the way of recordings. And you can use current events and breaking news to get content out at the optimum time.
